Having pressured ServiceMASTER (the Franchisor) to come up with a new, more stimulating, promotional leaflet, I felt obliged to order a substantial quantity for my region. I split the distribution 50/50 between the north and south of the region. Putting half as an insert with a ‘local’ monthly magazine in the Chalfonts, I gave the other half to Paul at BeaconPost for delivery to Gerrards Cross, Seer Green, Jordans and Beaconsfield.
The magazine insert produced encouraging results for the new leaflet. However, the BeaconPost delivered leaflets have already produced nearly 50% more enquiries, despite not all having been delivered yet: (2 more enquiries from Beaconsfield today!)
Delivering just a few leaflets independently has certainly proved more effective. But also, your attention to the type and size of property (ie Lawn!) ideally suited to TruGreen, has resulted in enquiries of larger individual potential too.
I will not hesitate to recommend BeaconPost to other (non competing!) businesses. Thanks again for your help Paul.